How does gifting work on Marvel Contest of the Champions?

1. How can the gifting badge be acquired? As far as I know, the only way is by making an in-app purchase of a pack that contains that badge.
2. To whom can I send gifts? Any players? friends? alliance members?
3. What items can I send? Can I send champions? Can I send crystals? Can I send boosts?
4. Does it cost anything to send items? (per transaction, ignoring the cost of the gifting badge itself)

1 Answer

1. Can't be earned, only bought.

2. Players on your friends list.

3. Items you buy.

4. Costs to purchase the items you gift.