How do I estimate the number of RSS subscribers?

I'm running a website, and would like to get a better idea how many subscribers I have. I can check the number of subscribers on Google Reader for my two feeds (RSS and Atom). I also have access to my server logs, so I sometimes collect all the IP addresses that access the feeds over a month or so and do a uniq.

Is that an accurate way of doing this? Are there other feed aggregators that I need to take into account? Any pitfalls when just going by IP address?

I've also thought about embedding an image in the feeds to get a better count. But do all feed readers load images automatically?

2 Answers

Switch your feed to use Google Feed Burner and these stats will be generated automatically for you.

5

Well, IP addresses have their ups and downs. Most home clients (dial-up, broadband, etc) will have frequently changing IP addresses. And those accessing from behind a corporate firewall will often all have the same IP or range of IP addresses, regardless of how many are actually connecting. So going only by IP is not a really good indicator. You can use it to make a guesstimate, but that's purely what it is.

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